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Chinese Core services
Data collection and organization
Use data collection tools and technologies, such as website analysis tools, questionnaires, API integration, etc., to collect data related to advertising delivery, and organize and clean it to ensure the accuracy and reliability of the data.
Target audience analysis
Through data analysis tools and techniques, such as data mining, cluster analysis, user behavior analysis, etc., the collected data is analyzed to understand the characteristics, interests and behavioral habits of the target audience. This can help you better understand your audience's needs and preferences and provide guidance for advertising.
Advertising content optimization
Through the analysis of advertising data, the advertising click rate, conversion rate, ROI and other indicators are evaluated, and the advertising content is optimized based on the analysis results. This can include adjusting ad copy, imagery, presentation, etc. to make your ad more engaging and effective.
Advertising channel selection
Based on the results of target audience analysis, select advertising channels suitable for the target audience. For example, if your target audience is mainly active on social media, you can choose to advertise on platforms such as Facebook and Instagram. At the same time, consider the characteristics and audience coverage of other advertising channels to formulate a multi-channel delivery strategy.